Moving Image:General Screen Advertising Shorts

General Screen Advertising Shorts is a short film from ca. 1936 - 1940 released on 16mm. It is held in the Prelinger Archives collection.

SINGING ESSO MEN. SINGER SEWING CENTER MOVIES. CHEVROLET: "THE TRIP" (1940). EVEREADY SPOT. BEICH CANDY (WHIZ BARS). STARCH AD. KELLOGG'S RICE KRISPIE KIDS (SNAP, CRACKLE & POP). COFFEE AD.

PA-1090 GSA Shorts

00:00:13:20 - 00:12:11:29 B/W Sound ca. 1936 - 1940

           GSA short commercial films. Singing Esso gas station attendants,
           dish soap, coffee, candy bars, early Kellogg's Rice Crispies
           animated Snap, Crackle, Pop cereal cartoon commercial. Chevrolet
           promo, instant starch. Eveready batteries, Singer sewing machines
           instructional shops.

00:00:13:20 - 00:01:13:02 B/W Sound ca. 1936 - 1940 Esso co. commercial short- "Extra." Customers get extra product for their money from florist (bouquet of posies + carnation), baker (baker's dozen-bonus roll), butcher (bone for dog). VO Male host:

           "Everybody likes that little something extra." Regional phrases for
           "extra" treatment. New England- "something to boot." Grocer gives
           lollipop to young Black boy. Attendant in uniform pumps Esso Extra
           gas at service station. Two Esso attendants in caps & uniform
           bounce & sing promotional song. Animated CU Esso sign becomes
           smiling face that says "Happy Motoring."

00:01:39:13 - 00:02:38:25 B/W Sound ca. 1936 - 1940

           Dreft dishwashing soap commercial. Title: "A Film Mystery." Car POV
           tree-lined road. Porch of suburban house. VO "We're on our way to
           Mrs. Smith's...We'll find her in the kitchen." Housewife washes
           dishes in kitchen sink w/ old soap. CU dishes dry in rack. VO host:
           "15 minutes later." CU hand peeling cloudy film from drinking
           glass. CU clear glass washed w/ Dreft soap. CU labeled comparison
           of two glasses. CU clear plate in front of Dreft box. VO:
           Completely satisfaction, or double your money back.

00:02:40:23 - 00:03:40:12 B/W Sound ca. 1936 - 1940

           None Such coffee commercial. Man sits at kitchen breakfast table.
           Woman walks to put jar of coffee in refrigerator. Man says "What?
           Putting coffee in the icebox?" VO: Coffee has special flavor
           preserved by vacuum packing, retained by refrigeration after
           opening. "In cooking, the way to a man's heart is most of all
           through the coffee pot." Grocery store window, display for special
           Movie Week sale w/ stacks of None Such coffee, Price for coffee &
           refundable jar deposit.

00:03:43:02 - 00:04:43:00 B/W Sound ca. 1936 - 1940

           Title: "Party Magic." VO host. Boy sits at desk, prepares magic
           trick to demonstrate "the hand is quicker than the eye." He stands,
           folds straw in two pieces, pulls string through intact. VO: Host
           describes straw & string trick. CU boy holds "Party and Magic
           Stunts" book, free w/ two wrappers from Whiz candy bars plus 6
           cents. Group of adults & children gather around boy as he performs
           tricks. CU box of wrapped Whiz candy bars. CU Woman takes a small
           fake bite of candy & smiles. Store display for Beich Whiz candy
           bars.

00:04:47:01 - 00:05:45:26 B/W Sound ca. 1936 - 1940

           Title: Quick Elastic presents "Time Savers for House Makers."
           Granular powder falling. VO Male host: powder not a snowstorm, but
           starch. Housewife uses Quick Elastic starch to make mixture in
           kitchen. CU She pours lukewarm water into bowl, then hot water from
           faucet. GOOD CU Woman irons shirt using starch; holds it up
           proudly. ZI Quick Elastic box- "Hot starch in 30 seconds."

00:05:50:21 - 00:07:10:15 Color Sound ca. 1936 - 1940

           "Breakfast Pals" cartoon commercial for Kellogg's Rice Crispies.
           Early Snap, Crackle & Pop characters. Two boys eat breakfast at
           table. One boy asks why the other isn't eating his cereal. He says
           it's too mushy, not like the crisp cereal he eats at home w/ his
           breakfast pals Snap, Crackle & Pop. He whistles- Snap, Crackle &
           Pop appear on windowsill, saying "At your service, Bobby." Evil elf
           jumps out of cereal box w/ his gang Mushy & Soggy (in raincoat)  to
           fight them. Breakfast pals use pepper shaker, wrap two of the bad
           elves in a pancake w/ syrup. They pour Rice Crispies into boy's
           bowl, listen to crunching. Rice Crispies: "Crisp to the last
           spoonful."

00:07:14:29 - 00:08:33:10 B/W Sound c. 1939

           Eveready Batteries short dramatic promotional film. Night police
           dispatcher at radio, directing squad car to railroad crossing where
           tractor trailer has broken down on tracks. Policeman arrives at
           scene, takes flashlight to signal train. INT: Engineers in speeding
           train engine approaching dead truck. One engineer points out
           bobbing light to other, uses airbrakes & slows train to stop just
           in time. Policeman talks to crowd of men- "Well boys, this
           flashlight was a lifesaver tonight." CU Eveready Extra Long Life
           battery.

00:08:38:06 - 00:09:56:27 Color Sound ca. 1938

           Singer sewing machines short film. Title: "Three Smart Daughters."
           Elderly man in suit opens front gate of house w/ three daughters.
           VO host: Father can't afford to buy them new dresses for party.
           Women go to Singer Sewing Center, sign up for classes to learn how
           to sew their clothing. VS daughters at party in their new homemade
           dresses. Ballroom dancing, sitting outdoors w/ man in tuxedo.
           Daughters sit on settee at party, drinking tea & chatting w/ two
           men.

00:10:05:18 - 00:10:54:20 Color Sound c. 1939

           Chevrolet promotional film- "The Trip." VO host. Family leaves
           house, packs suitcases & presents into trunk of 1940 Chevrolet
           sedan for travel to grandparents' house. INT back seat of car-
           young boy & girl sleep. Parent's hand wakes girl who wakes boy.
           They arrive at grandparents' farmhouse in the country, 

unpack luggage & hand presents

           to grandparents. Host: 170 modern features of Chevy.

00:10:54:21 - 00:12:11:29 Color Sound ca. 1939

           Singer film. "She Caught On Quick." VO male host. CU Cat claws arm
           of sofa. Woman complains to her husband about upholstery &
           furniture, not being able to have guests. Singer man appears at
           their door, removes his hat. He refers her to the local Singer
           store, where she learns to sew new upholstery & curtains. Later, a
           female guest compliments her decor, saying it must have cost a
           fortune. She replies proudly that it only cost $18.31. (tape cuts

off).

General Screen Advertising Shorts
Produced by	Various producers
Production company	Various producers
Distributed by	Various producers
Release date	ca. 1936 - 1940
Running time	12:05
Language	English

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