Chevrolet Advertising Rings the Bell
Chevrolet Advertising Rings the Bell is a short film from 1950 released on 16mm. It is held in the Prelinger Archives collection.
11:22:13:21
VS Hand cut out of cardboard rips through newspaper and rings doorbell Door opens, there stands sticklike figure with SATURDAY EVENING POST cover for an abdomen VS Covers of magazines, SATURDAY EVENING POST, HOLIDAY, LIFE, TIME Door opens, there stands same stick like figure with newspaper for abdomen CU front page of "Daily News Gazette" Series of newspapers are thrown neatly on top of each other, last headline reads: $2,000,000 RACKET BROKEN Door opens, there stands stick-like figure with movie marquee: "NEW TUXEDO / ROADS TO ROMANCE" as abdomen Door opens, stick-like figure with radio as abdomen Door opens, stick-like figure with newspaper as abdomen to CU that shows newspaper - AKRON BEACON JOURNAL Door opens, stick-like figure with CHEVROLET SALES SERVICE as abdomen, CENTRAL CHEVROLET CO. as knees CU of superimposed stick figures with other Chevrolet signs attached to them. VS Cardboard hands ringing doorbells Door opens Pink sti k-like figure with newspaper as abdomen Blue stick-like figure with SATURDAY EVENING POST cover as abdomen Pink stick-like figure with marquee - NEW TUXEDO / MINUTE MOVIES - as abdomen Pink stick-like figure with radio as torso Orange stick-like figure with newspaper as torso 2 stick like figures in succession with CHEVROLET signs
11:23:49:09 VS Bells and gong Main title: CHEVROLET ADVERTISING RINGS THE BELL! LARGE swinging bell breaks through sign Hand taking out file cards, putting it back in file box Man looks up from raking CU cover of LIFE magazine CU man reading LIFE magazine MCU man and boy walking down sidewalk of busy street; outside baseball stadium; boy is holding yellow pennant
11:24:31:03 Boy and man stop in front of large clock face Man checks watch Young girl watching TV (camera behind TV, which has rabbit ears, aimed at girl sitting on chair or sofa and facing camera) CU young woman's face. scanning magazine CU man starting car, camera is behind man Camera pans row in movie theater, showing family (father, mother, son, daughter) - boy holds box of popcorn in one hand, eats from another box with his other hand ..
11:25:07:10 Shot of parallel metal bars (?) CU man in hat, cut to CU man's ring. camera pans out to man on telephone CU man drinking from red cup CU black doctor's bag, camera pans out to man at door CU hands peeling apples CU woman typing Four couples in different stages of life and their relationships: young couple hugging, older couple sitting next to each other, couple (parents) separated by their children, senior citizen couple sitting at opposite end of the couch VS man listening, woman reading, man on telephone, man eating, woman typing, hands looking at file cards
11:26:00:29 Animation of hammer hitting scale, weight flies up to top, camera pans up - title - CHEVROLET ADVERTISING RINGS THE BELL! Repeat of hammer hitting scale. camera pans up title - PREANNOUNCEMENT VS cardboard hand on doorbell CU woman opening door, looking around, discovers newspaper on doorstep Camera pans down vertical cartoon - "WHAT'S THE HURRY? DON'T WANT TO MISS THE 1951 CHEVROLET?" CARTOON CONTINUES
11:26:52:01 Man adjusting radio, woman watching CU hand on radio knob CU man at microphone CU couple talking in front of radio CU mother & 2 children watching TV (rabbit ears) Title YOU CAN SEE IT AT YOUR CHEVROLET DEALER"S ON DECEMBER 9 Back to mother and children in front of TV set Alternating cardboard hands and people opening door~ Animated hammer hitting scale, weight bounces up hits bell - ANNOUNCEMENT Door opens, sign CHEVROLET with pix of car VS/CU CHEVROLET pix with car Door opens, man standing at microphone with script
11:28:52:03 Door open, man with television camera on tripod VS/CU man with TV camera CU steering wheel, CU bumper of car, CU entire car Title SEE YOUR CHEVROLET DEALER Door opens, sign of yellow Chevrolet car walking up steps
11:29:47:26 Door opens, Title THE PERFECT PICTURE MCU black delivery van moving down dirt road/ diagonal shot Painted on truck: DEPENDABLE DELIVERY MCU Large yellow truck driving out of frame
11:30:00:28 cover of FRIENDS magazine, magazine opens to CHEVROLET ad covers of FRIENDS magazines, one on top of another Orange title: CHEVROLET FOR 1951 B/W CHEVROLET ADVANCE DESIGN TRUCKS Book - flip through various pages - Chevrolet Ad, man at microphone, FRIENDS magazine cover, etc. Animated hammer hits scale, camera pans up to weight hitting bell - "POST-ANNOUNCEMENT" CU ringing bell CU B/W Chevrolet ad, and CU of specifics in ad CU Chevrolet ads, bell ringing CU cutting out article from newspaper, put in book CU chimes (tubular bells) CU various advertisements CU huge bell swinging and breaking through paper title that reads "CHEVROLET ADVERTISING RINGS A BELL" CU alternating swinging bells & Chevrolet ads.
11:32:49:29 View from above of convertible, family of 4 dissolves into car seats and drives off while waving VS family driving along road
THE END| Chevrolet Advertising Rings the Bell | |
|---|---|
| Produced by | Handy (Jam) Organization |
Production company | Handy (Jam) Organization |
| Distributed by | Handy (Jam) Organization |
Release date | 1950 |
Running time | 11:30 |
| Language | English |
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