General Panorama

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Moving Image:General Panorama
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General Panorama is a short film from 1960 released on 16mm. It is held in the Prelinger Archives collection.

Mixed A & B roll of film produced in Berkeley promoting the work of the General Research and Supply Co., "manufacturer of mechanized equipment for screen processed products of graphic design and industrial functional deposits. " Dozens of plant interiors showing printing and production equipment at work. All aspects of the industrial printing process, highlighting the machinery

General Panorama
Produced byGolden State Film Production
Production
company
Golden State Film Production
Distributed byGolden State Film Production
Release date
1960
Running time
35 min.
LanguageEnglish
Thumbnail
ewid: 2704 | Fresh | || dopt: {{{dopt}}}

More Details

Shot List


04:00:07:21

Still: Black box containing fancy cologne against a buff silk canopy background. Copy on formal-looking box is embossed in silver, as follows: "The Continental by Angelique (?) Black Satin Spray Cologne"

04:00:15:10

Two businessmen in white shirts sit across from one another at a desk, discuss red packaging decorated with caravel ship.

04:00:23:19

Male worker in workclothes operates machine drill press.

04:00:45:12 Large format posters roll off a press: Gold Bond Stamps / We Give

04:00:59:19 array of still images shot from printed posters and postcards: Autumn harvest mountain lake, skier

04:01:31:22 bird s eye view of graphic arts work table with two men and a woman looking at posters and sheets with images of packaged foods on them.

04:01:41:04 bird s eye view of draftsman at desk painting in advertising artwork of canned vegetables.

04:01:51:27 woman s hands dip fingers into paste jar and work on paste-up of advertising pages

04:02:37:16 Two men repair a conveyor belt

04:02:47:01 machine mechanically stacks large number of large sheets of paper.

Sheets with graphic dots roll off a printing press.

04:03:21:12 Woman sorts and processes checks at a keypunch financial machine.

04:03:30:29 Building exterior: Smith Decalomania Co. Stucco and brick.

Building exterior: Color Reproductions, Inc. all-brick, modern.

Three men at desk review ad artwork.

04:03:55:09 Large industrial color screen press machines in operation. [Sequence of assorted industrial printing operation scenes.]

04:04:55:07

[upside down] outdoor gas station sign: Mobil / 1960

04:05:01:07 - 04:05:12:23 gas station exteriors: red and blue Chevron gas pumps. Classic mid-century style gas pumps. Very nice looking. Static long-shot and close-ups.

04:05:12:24 repeat static postcard shots

04:05:19:07 Building exterior: National Cash Register Co. (from secondary source -- 2nd generation image)

04:05:28:06 Male hands flip ledger pages pegged to pegboard Repeat woman processing checks at keypunch machine. Different views. Middle-aged couple sit in front of desk.

04:05:57:04 industrial interiors: large-scale presses at work with operator.

04:06:08:18

Title image: General Research & Supply Co.

04:06:30:27 Industrial interior: color screening machine at work with operator. Several views and sequences of color printing machinery at work. Operators discuss machinery.

04:09:40:04

Mocked up labeling artwork: Crownlite Female hands review artwork and associated gels. Female hands spread paste and assemble gels on transparency sheets. Woman operator adjusts processing tray. Male operator adjusts processing tray. Color labels slide off printer.

04:11:10:08 male workers in coveralls build machinery

04:11:18:12

male draftsmen at desks, pan of full drafting room Sequence of printing industry shots:

  • - customers
  • - paper blocks
  • - presses in motion
  • - operators making color screens
  • - operators punching metal strips with mechanical puncher

04:14:17:10

ink flows through a machine (what s it doing?) several views. printing presses at work. color screening performed by operator. mechanical color screening. Hand-screened tray bolted in to machine. Man screws metal plate between two plates held together with many knobs (?) mechanical color screening array. Mechanical conveyor automatically separates and dries color sheets. Operators operate and adjust machinery.

04:21:22:09 - 04:21:34:07

Wall-mounted array of red, yellow and green buttons and dials. Nice-looking. Hands press buttons. within that, at 04:21:24:21, a hand swiftly approaches and covers camera lens, then retracts.

04:21:34:08

industrial interiors with printing machines One sequence features non-white (Indian sub-continent?) machine operator.

04:23:07:26

Title frame sequence: General Research and Supply Co., Grand Rapids, Michigan, Presents and other full credits as listed in the production credits field above.

04:24:20:05 = Main title: General Panorama

04:24:40:02 Hand reviews sheet of printed serial-stamped multiples Sheets include U.S. Flags, Air Force insignia Printing machine views

04:25:22:15 [Where are we?] Industrial printing room interior view looks outward onto residential street with wood-frame houses and brick apartments visible.

Woman operates color screens. Repeats of gel slide imagers. Industrial printing operations interiors: sequence repeats some previous imags of sheets moving through machines.

04:28:24:09 [Cut in from secondary source, scratchy]: motion picture exterior of National Cash Register Co. building. Man in suit approaches steps and runs up them and enters the building.

04:28:35:28 Industrial printing machinery views.

04:28:58:09 - 04:29:33:02 Pegboard sequence: White-painted pegboard used as backdrop for display of various printed artifacts: - sheet of multiples - Economic Atlas of Arkansas pages, hands hold up sequence of several maps and pages from the atlas, including maps of the American southwest and the American southeast.

04:29:33:03 Stills of brochures promoting General screen process printing presses

Woman at desk in office with garden visible through window behind Pan of people at work in office interiors.

04:30:11:00

again, array of red, green, yellow, black and white buttons. Hand approaches and punches buttons and twists dial.

04:30:28:16

Title slide: The End

04:30:41:23

Young woman processes checks at key punch machine.

04:30:58:17

(secondary source, scratchy): Building exterior: Buzza-Cardozo Fine Greeting Cards. Brick-framed entryway in otherwise white building with window awnings.

04:31:04:02

repeat title image

04:31:15:26

Title image: General 60 repeat other title images with production credits, same as previous.

04:31:54:27 - 04:35:03:16

  • Industrial screen printing interiors sequence
  • Title array repeats again.
  • Screen printing interiors sequences repeat with Indian operator (scratchy)