Bettering the Brew!
Bettering the Brew! is a short film from 1951.
Segment from Industry on Parade Ep 65: Bettering the Brew!
| Bettering the Brew! | |
|---|---|
| Produced by | {{{pbrs}}} |
Production company | {{{pbrs}}} |
| Distributed by | {{{pbrs}}} |
Release date | 1951 |
Running time | 00:03:29 |
| Language | English |
- Thumbnail
More Details
Segment from Industry on Parade Ep 65: Bettering the Brew!
Making coffee in an automatic coffeemaker, the Coffeematic; food industry. Landers, Frary & Clark Co., New Britain, CT.
1951
About Industry on Parade
The Industry on Parade Film Collection, 1950-1960, was created by the National Association of Manufacturers (NAM) from 1950-1960. In 1950, Johnny Johnstone, NAM's radio and television director, developed the idea for a television program highlighting American manufacturing and business. Working with Frank McCall, an NBC News Department Manager, Johnstone created and presented a sample reel to NAM's board of directors.
The series, titled Industry on Parade, was first broadcast during the week of October 15, 1950.
Each Industry on Parade episode was 13.5 minutes long and, for most of the series, contained three to four stories examining some aspect of American manufacturing and business. Towards the end of the 1950s, episodes were arranged thematically, featuring a single type of product, industry, or American consumer. Most episodes also included "public service announcements" placed between story segments or at the end of the episodes to promote capitalism, the American way, and the rewards of a free economy and society. NAM provided the weekly episodes to one television station in each market throughout the country, at no charge, for broadcast, usually in non-prime time slots.
During the first few years, the series was co-produced with NBC, although not necessarily broadcast through NBC affiliates. In 1953, NBC decided to work exclusively on its own productions for broadcast on NBC stations. Arthur Lodge, the NBC producer who had been working on the series, left NBC, formed his own production company, and produced Industry on Parade for NAM from October 1, 1953 until the series ended. In addition to producing the series, Arthur Lodge wrote, directed, and narrated each episode.
The series ended its run in 1960, although NAM continued to distribute the films for educational screening throughout the early 1960s.