Opportunities Unlimited

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Moving Image:Opportunities Unlimited
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Opportunities Unlimited is a short film from ca. 1950s released on 16mm. It is held in the Prelinger Archives collection.

1950s part-animated film about the middle-income consumer in the 1950s. Nice animation illustrating patterns and habits of post-war consumption.

10:19:24:02 Cartoon of 1950s man in suit pushes wheelbarrow up to a market, food appears in wheelbarrow, then clothing store, clothes appear in the wheelbarrow John Jones builders, a house appears in the wheelbarrow, furniture and appliances store, autos. Nice little animation about post-war American consumption.

10:23:31:14 CU cartoon sign for the U.S. Bureau of Economic Stability, pan down to two doors open to cartoon factory machine, pan up factory machine to various signs: credit control, Inflation choke (her machine gauges look like eyes and mouth and exhaust looks like it is shooting out of machines ears), Deflation Valve.

10:25:54:16 MS door opens to show cartoon man wearing suit and hat holding a sack of money smiling, zoom in on smiling man s face.

10:26:10:05 Jam-packed city square with text Expanding Population superimposed over shot, probably New York City; VS 1950s people walking up sidewalk, Stern s Department store in background; heavy sidewalk traffic near East 54th St.; heavy human traffic on streets in New York City 1950s, Nedick s restaurant in background.

10:26:47:13 Pan over 1950s canned food products without brand names: Luncheon Meat, Boned Chicken, Chopped Meats, Orange Juice, Pressure Container, Cake Mix, Soluble Coffee; VS inside supermarket 1950s.

10:27:11:06 Aerial of huge highway stacked interchange; VS construction workers laying concrete for new highway; 1950s cars on highway passing underneath overpass; VS from car on highway in 1950s.

10:28:08:21 1950s housewife wearing apron in kitchen plugs in toaster oven, text Opportunity- Re-Wiring The Home superimposed briefly over shot, woman presses button down on another electrical appliance and the power goes out leaving the room dark; silhouette of man in dark house lights lighter, MS angry face of husband yelling it wife illuminated by light from lighter.

10:29:06:14 CU sign No Parking This Side ; fire hydrant; tracking shot 1950s parked cars along side of urban street; CU sign Keep Driveway Clear ; aerial of huge arch bridge; pan over concrete frames of building on construction site for housing project; yellow Jefferson County School bus drives past concrete Library building.

10:29:24:26 Pan over chemistry lab equipment, CU scientist looks at glass slide, text superimposed Opportunity- New Products .

10:29:34:05 Aerial of large 1950s jet plane, probably Boeing plane.

10:29:37:05 CU 1950s modern stove top automatically flips 180 degrees and becomes part of smooth counter surface.

10:29:39:26 LS man lying in hospital bed with sheet covering him up to his waist; large machine swivels over man s body, looks like a machine for medical radiation.

10:29:44:08 Scientist in lab coat walks through restricted door to Radioactive Materials Laboratory; VS scientists working in laboratory

10:29:55:10 VS huge hall filled with hundreds of engineers working at drafting tables.

10:30:15:05 LS suburbia, text superimposed Opportunity The Suburbs ; VS suburban tract housing; construction workers building suburban homes; modern suburban home made of concrete blocks

10:30:56:07 VS teacher leading classroom with pointer at the blackboard, teacher points to concentric rings drawn in chalk, superimposed text Opportunity- Education ; crowd of over 100 school children walking up stair into museum-like building with roman columns, The N.C.R Auditorium (Dayton, Ohio); students in graduation gowns walking up steps into auditorium passing between the Roman columns

10:31:25:29 Pan over packed huge circular public pool, text superimposed Opportunity- Leisure Time.

10:31:30:35 1950s workers leaving factory walking past camera.

10:31:38:04 Man working in textile factory producing sheets of red and orange material.

10:31:47:25 MS man fishing in stream, man picks fish up out of stream in net

10:31:59:07 VS CU engineers working on technical drawing; large architect or engineer with almost his entire body on the draft table drawing

10:32:12:14 MS man wearing protective mask welding; men working on assembly line.

10:32:15:17 1950s futuristic prototype of car in showroom

10:32:19:27 Aerial of plane making sharp turn peeling away from camera down toward clouds.

10:32:27:06 Great tracking shot on narrow bridge leading up to truss bridge; VS construction sites and construction workers, airport construction site; aerial of airport

Opportunities Unlimited
Produced byTransfilm
Production
company
Transfilm
Distributed byTransfilm
Release date
ca. 1950s
LanguageEnglish
Thumbnail
ewid: 3438 | Fresh | || dopt: {{{dopt}}}