Partners in Prosperity

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Partners in Prosperity is a short film from 1948 released on 16mm. It is held in the Prelinger Archives collection.

SHOWS HOW PLANT DESIGN, SALES PROMOTION & TRAINING OF EMPLOYEES AID PURINA DEALERS IN DEVELOPING A PROSPEROUS BUSINESS IN A TEXAS FARMING COMMUNITY.

Trade film aimed at Purina animal chow dealers, teaching them how to increase their sales through close relationships with customers. Shows livestock farmers listening to lectures from chow salesmen. Shows many charts and ads showing how Purina feed makes fatter animals more cheaply than other feeds ultimately making more money for the farmer.

Stock Shots: Main Street, small farming town; high school; fire dept.; hardware store; feed store; cows; baby chicks; promotional sales manual; milk cans; meetings of farmers; newspaper ads; Closeups of American faces

 10:04:46- 10:05:21

Nice high angle shot of an "average" town overview of Main Street with beautiful water towers in the distance. Cut to important buildings like City Hall, the high school, and the Fire Department, and end with a view of a portion of Main Street.

 10:05:40- 10:05:52

Nice image of man entering town's local businesses first he goes into Cherokee Hardware and next Purina Chows Feed and Supplies Store.

 10:06:50- 10:07:05

Low pan across farm yard with cows standing around nice fence and barn in the background.

10:07:26- 10:07:37

Long shot of small farm with fields, house, barn, and animal yard.

worth noting: nice short shot of the back of a farmer at twilight as he looks out at his land (10:09:51), and beautiful short shot of a woman standing on a farm handing eggs to two little girls who smile at the camera (10:13:37).

 10:16:45- 10:16:59
Interesting image of townspeople who are superimposed over a pan of the town. Their smiling faces fill the frame one by one as we view the town's streets.

Partners in Prosperity
Produced byHandy (Jam) Organization
Production
company
Handy (Jam) Organization
Distributed byHandy (Jam) Organization
Release date
1948
Running time
13:00
LanguageEnglish
Thumbnail
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