Polaroid Dealer Announcement (1964)
Moving Image:Polaroid Dealer Announcement (1964)
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Polaroid Dealer Announcement (1964) is a short film from 1964 released on 16mm. It is held in the Prelinger Archives collection.
| Polaroid Dealer Announcement (1964) | |
|---|---|
| Produced by | Bay State Film Productions, Inc. |
Production companies | Bay State Film Productions, Inc. |
| Distributed by | Bay State Film Productions, Inc. |
Release date | 1964 |
Running time | 25:02 |
| Language | English |
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Shot List
CU hand taking newsreel camera out of shipping box CUs 2 cameras being adjusted, set up [more shots not listed] Road signs at city limits of Boston, San Francisco, and other cities [more shots not listed] Aerial of Polaroid building along Route 128 in Massachusetts CU Lowell Thomas talking VS customers in stores peeling off instant Polaroid picture, smiling. VS faces in store smiling (good) Animated graph of Polaroid corporate sales 1948-1964 Graph of 1963 dollar volumes of 35mm camera, 8mm camera and Polaroid cameras Graph of 1963 dollar volumes of still camera imports CU boxes of Polaroid film on table Various CUs of older and newer boxes of Polaroid film Scrapbook flipping open to show famous national Polaroid print advertisements Polaroid TV commercial -- woman folksinger singing, playing guitar parents shooting kids and CUs of snapshots they are making Another Polaroid TV spot, at the zoo father is shooting daughter and zoo animals Upscale Father-daughter stuff Father-daughter in horsedrawn carriage (Central Park in NY?) CUs of snapshots he s taken CU Polaroid newspaper ads spread out in front of camera CU pan over new Polaroid cameras on table Pie chart of U.S. still camera market (about 6 million units in 1965) showing Polaroid s share of variable and fixed focus cameras CU cash register numbers ringing up totals CUs cameras being sold, salespeople, Polaroid camera girls , promotional displays and materials Ed Simillion, Mass. Motion Picture Service, interviewed as to how good a sales year he has just had and how he did it through promotions Ed demonstrates executive kits, which include camera and accessories in an attach case Pan down main street of Laconia, New Hampshire in the snow (good) VS people walking down main shopping street (good) Camera store counters and salespeople in Laconia Interview with owner of camera store in Laconia CU Polaroid 100 camera marked Special VS Camera Shop in Fort Worth, Texas outside and inside view Interview with owner of Ft. Worth camera shop, who explains how he sold cameras at higher prices than the local average CU owner saying You bet! CU sign pointing way to North Hollywood VS outside views of Hooper Camera shop in North Hollywood, California Inside view of Hooper shop Interview with owner of Hooper Camera CU sign Windsor, Population 117,700 (Windsor, Ontario, Canada) Nighttime ext. of camera shop in Windsor Interview with owner of this store He describes how he sold cameras in spite of higher costs and being right across the river from Detroit CU newsreel camera being replaced in locking case Lowell Thomas outro about how 1965 will be bigger than 1964 Polaroid commercials for 1965: CU instruments of symphony orchestra, dissolved into one another in montage CU conductor Introducing economy model of Color Pack camera at half the price at the original model (this is the Polaroid Automatic 104) Another commercial CU man shedding tear, looking expectant and then downcast (another spot for the Polaroid Automatic 104) Excellent conductor tapping baton in ad at end of film.