Television Commercials - 1950s and 60s
Television Commercials - 1950s and 60s is a short film. It is held in the Prelinger Archives collection.
From the Taylor Hardwick collection. Examples of broadcast advertising from the 1950s and 1960s.
| Television Commercials - 1950s and 60s | |
|---|---|
| Language | English |
- Thumbnail
Shot List
Brilliant Alka-Seltzer commercials, bizarre ""flying suitcase"" Dristan ad, two ""creamy"" and ""dreamy"" shampoo comercials, and terrifying Goodyear ad.
22:37:51:00 Goodyear Tires - ""When there's No Man Around, Goodyear Should Be"" Black and white ad, shot ""noir"" style, featuring young woman alone on the highway at night with a flat tire
Coke commercials: ""Coke after Coke after Coke""
Colt-45 commericals - great shot of guy sitting on runway as plane takes off
Frighteningly conformist Volkswagen commercial - very ""Gattaca"" scene of rows of workers (22:42:49:00)
Funny spot - in black and white and color - of women in crazy print outfits, modelling in front of same prints hung as paintings in art gallery
Two Bactine commercials, one featuring Jean Shrimpton look-alike, the second featuring classic 70s model.
Crazy Noxzema commercial (22:50:31:00), featuring young blonde woman woman biting string of pearls and saying ""Take it off, take it all off!"" intercut with close-ups of man shaving recklessly to stripper music.
Absolutely gorgeous black and white Marlboro commercial: cowboys on the range, etc.
22:55:42:00 Woman in shower - Mrs. Garrett from Facts of Life! - having an orgiastic shower experience, while running her washing machine, dishwasher, and heating, all courtesy of Oil Heat.
22:31:29:00 assorted commercials 37012
Country Corn Flakes 22:31:29:00 animated pig 22:31:32:00 MCU of American gothic couple singing - “New Country Corn Flakes” (22:31:34:00) 22:31:40:00 animation of farmer pointing gun at cow with hooves in air, gun droops, cow smiles (22:31:42:00) 22:31:43:00 CUs of bowl of corn flakes (22:31:46:00) animated barnyard animals 22:31:47:55 MCU - American gothic couple singing - mouths not in sync with music (22:31:57:00) 22:32:10:00 MCU of American gothic couple - “So buy our corn flakes” (22:32:12:00) 22:32:14:00 MCU of American gothic couple - “Please buy our corn flakes” (22:14:17:00)
Alka-Seltzer
22:32:33:00 MCU of two men talking - camera focused on their beer guts (22:32:36:00) VO - “No matter what shape your stomach’s in” 22:32:37:00 MCU of woman’s torso in bathing suit 22:32:39:00 MCU of man scratching big belly 22:32:40:00 MCU of man’s body in suit riding ridiculous exercise bike 22:32:41:00 MCU of ladies’ torsos in dresses walking down street 22:32:43:00 MCU of weightlifter’s torso arms lifting barbells 22:32:44:00 MCU of golf pro’s torso 22:32:45:00 MCU of fat guy’s torso 22:32:47:00 MCU of ballerina’s torso and tutu 22:32:48:00 MCU of horseback rider’s torso 22:32:51:00 MCU of speedwalker’s torso 22:32:53:00 MCU of walking lady’s torso 22:32:54:00 MCU of hula dancer’s torso 22:32:57:00 MCU of torso of mechanic hanging out from under car 22:33:00:00 MCU of person drinking milk - plate and book resting on stomach VO - “No matter what shape your stomach’s in...” 22:33:01:00 MCU of fat guy’s stomach 22:33:02:00 MCU of two guys in suits (torsos) VO - “...when it gets out of shape...” 22:33:03:00 camera zoom of torso in suit getting measured with tape measure VO - “...take Alka-Seltzer.” 22:33:05:00 MCU of hula dancer’s stomach 22:33:07:00 MCU of worker with jackhammer - belly resting on handle VO - “Alka-Seltzer relieves the flutters...” 22:33:10:00 MCU of dancing torsos - zoom on one woman’s torso dancing VO - “...calms the nervous feeling... 22:13:14:00 MCU of torso of dry cleaning machine operator (lots of steam coming from ironing machine) VO - “...relieves heartburn...” 22:13:15:00 MCU of boxer’s torso, getting pummeled, then falling VO - “...relieves the stuffy feeling, and relieves a headache.” 22:33:21:00 MCU of box of Alka-Seltzer 22:33:29:00 MCU of two guys’ torso’s in suits - one guy is poking the other guy’s enormous stomach VO - “It’s the best...on any stomach.” (22:33:33:00)
22:33:38:00 Dristan 22:33:49:00 med shot of guy in armchair - enormous suit case folds up around him - then flies out window 22:33:53:00 med wide shot of desert-style patio - suitcase flies in, opens to reveal man in deck chair, vacation wear (22:34:02:00)
22:34:07:00 med wide shot - camera zoom from man in deck chair to cactus reflected in his sunglasses (22:34:10:00)
22:34:22:00 MCU of man rubbing head, looking sick (22:34:25:00) 22:34:26:00 med shot of guy in armchair - suitcase appears, folds up around him 22:34:32:00 med shot of huge suitcase on desert patio - opens to reveal man in vacation wear (22:34:34:00) same shot - slogan and Dristan box appear
22:34:39:00 Amoco
22:34:39:00 MCU of parrot - camera pans over palms to med wide shot of four people in jeep that won’t start - camera zooms on two safari guys looking unhappy 22:34:52:00 fade to med wide shot of four people picking up jeep by four corners marching off (22:34:56:00) 22:34:57:00 med shot of four guys paddling raft with jeep through very fake river - one safari guy has telescope (22:35:02:00) 22:35:33:00 med wide shot - four guys carry jeeps over snow-covered mountain (22:35:08:00) 22:35:09:00 med shot of four guys paddling raft with jeep over ocean - one guy looks through telescope (22:35:10:00) 22:35:11:00 - POV through telescope - NYC skyline 22:35:13:00 med shot of four guys on raft with jeep - throw paddles away and start cheering (22:35:17:00) 22:35:18:00 med shot of four guys running across street with jeep- camera pulls back to reveal that they are arriving at service station 22:35:22:00 VO - “Many people think it’s quite worthwhile to go just a little bit out of their way...” 22:35:27:00 MCU of Amoco gas pump VO - “...to get certified lead-free Amoco gasoline.” (22:35:30:00) 22:35:31:00 MCU of parrot - camera zooms out to show that he is sitting on “American” sign (22:35:35:00)
22:35:41:00 Lustre Cream #1
funky color at beginning 22:35:49:00 med shot of blond, brunette women talking camera zooms in blond - “Silly, don’t wash out body, cream in body with Lustre cream cream shampoo” (22:34:53:00) 22:34:54:00 MCU of brunette - “Really?” 22:34:56:00 MCU of blond - “Luster Cream creams in body...” 22:34:57:00 CU of woman’s fingers scooping out white cream from “Lustre Creme” bottle (22:35:59:00) blond VO “...it’s got more body building ingredients than any leading shampoo.” 22:36:00:00 MCU of brunette in shower with head lathered brunette - “Creamy lather!” flip dissolve 22:36:02:00 - MCU of brunette patting hair - “Dreamy body!” 22:36:04:00 MCU of brunette flirting with man in suit - blond bride watching - whispers - “Looks like you’ll be next!” 22:36:07:00 CU of blond and brunette smiling - “Lustre Creme” bottles appear over faces
Lustre Creme #2
22:36:14:00 med shot of mom fixing hair - girl standing in doorway in background Mom - “Oh, I can’t go out tonight with your father with this hair! My shampoo washes the body out (22:36:20:00) 22:36:21:00 MCU of young girl - “Don’t wash out body, Mom, cream in body 22:36:24:00 CU of bottle of Lustre Creme girl is holding girl - “...with Lustre Creme cream shampoo.” 22:36:26:00 MCU of girl walking toward Mom 22:36:28:00 CU of woman’s fingers scooping out white cream from bottle girl - “Luster Creme creams in body. It has more body building ingredients than any leading shampoo” (22:36:31:00) 22:36:32:00 MCU of Mom in shower - “Creamy lather” 22:36:34:00 MCU of Mom patting hair - “Beautiful body” 22:36:36:00 med shot of Dad putting necklace on mom - girl in background Dad - “New hairdresser, dear?” Mom - “No, new Luster Creme shampoo... 22:36:40:00 MCU of Mom smiling over at daughter Mom - “...and a very wise daughter” (22:36:41:00) 22:36:42:00 bottles appear over faces
22:36:48:00 NAB Television Code
color very off very bucolic scenes of young boy playing outdoors
22:37:04:00 med shot - boy pretending to shoot gun - clasps chest, falls down (22:37:07:00) 22:37:19:00 more scenes of boy playing VO - “Kids are impressionable. That’s why here, at this station, we watch the programs your child watches carefully. He may see bad guys, but not in the role of heroes. He’ll learn that crime doesn’t pay. Because your child’s welfare is our concern too. That’s part of our code.”
22:37:51:00 Goodyear Tires 22:37:51:00 CU of flare 22:37:52:00 MCU of flare held next to flat tire on rainy street VO - “This flat tire needs a man.” 22:37:57:00 crossfade to med shot of young woman in heels walking down rainy dark street - words appear - “When there’s no man around” VO- “But, when there’s no man around...” 22:38:00:00 - woman’s legs and her shadow walking on rainy street 22:38:03:00 - crossfade to back lit silhouette of woman walking in dark rainy street 22:38:08:00 crossfade to med wide shot of gas station - zoom on pay phones 22:38:11:00 CU of pay phone, woman’s hand on receiver 22:38:13:00 CU of woman’s face on phone words - “When’s there’s no man around” appear again 22:38:14:00 camera zoom out - woman in lit telephone booth words and VO - “When’s there’s no man around” 22:38:16:00 cross fade to turning car wheel words and VO - “Good year should be.” 22:38:20:00 CU of tire rolling slowly over sharp metal - metal punctures tire (22:38:23:00) 22:38:36:00 MCU of young blond woman driving alone in car 22:38:39:00 MCU of car flying along highway (22:38:40:00) 22:38:40:00 words - “Go, go” then “Goodyear” appear over shot of highway at night
22:38:53:00 Coke - flight attendant 22:38:53:00 wide shot of long empty hallway - woman walks down it VO - “Mary Ann Lynch took off at 7:45 am. Flew two thousand nine hundred forty nine miles. Made three stops.” (22:39:03:00) 22:39:04:00 CU of woman drinking from cup with coke logo VO - “And most of the trip still lies ahead. Now there are schedules to check,...” 22:39:09:00 med shot of woman in airport VO - “flight records to make...” 22:39:11:00 MCU of three people eating while standing VO - “a quick supper with friends, before turning in.” 22:39:15:00 med wide shot of woman walking down empty hallway away from camera VO - “Next morning, on the go again at 6:15.” 22:39:18:00 wide shot of plane taking off VO - “then, St. Louis, Cincinnati,..” 22:39:21:00 med shot of pilot and flight attendant walking away from plane on tarmac VO - “Finally, New York.” 22:39:23:00 MCU of flight attendant inside plane VO - “Glamor job? Mary Ann has made hundreds of runs like this..” 22:39:27:00 MCU of flight attendant with trays of food VO - “...served hundreds of hot meals...” 22:39:29:00 med shot of flight attendant push cart down aisle VO - “...greeted thousands of new people...” 22:39:31:00 MCU of flight attendant carrying drinks VO - “...it all demands a lot of charm..” 22:39:33:00 med shot of two flight attendants in kitchenette of plane, drinking coke VO - “...and works out to a lot of coke.” 22:39:35:00 CU of hand pouring can of Coke into glass VO - “Does Coca-cola have the taste you ever get tired of?” 22:39:38:00 med shot of flight attendants drinking Coke VO - “Do we mean it when we say that Coke is always refreshing?” 22:39:40:00 MCU of flight attendant sitting in plane VO - “Is ‘Things go better with Coke after Coke... 22:39:43:00 CU of flight attendant after Coke’ just a slogan?” name and address appear on screen 22:39:45:00 med shot of flight attendant walking through airport VO - “Write Ms. Mary Ann Lynch, Trans World Airlines, Box 744, St. Louis , Missouri. She’ll tell you.” (fade out 22:39:52:00)
Coke-athletes
22:39:53:00 CU of golf pro 22:39:54:00 med shot of golf pro 22:39:55:00 MCU of baseball player batting 22:39:55:00 wide shot of people running to race cars 22:39:57:00 MCU of baseball player rounding bases 22:39:58:00 med shot of race cars 22:39:59:00 med wide shot of baseball player sliding home quick CU shots of coke in glass 22:40:00:00 med wide shot - female swimmers take off in race lanes 22:40:02:00 race track 22:40:02:00 baseball player runs for fly ball 22:40:03:00 quick CU shots of coke in glass 22:40:04:00 med shot - golf pro 22:40:06:00 med shot baseball player runs for fly ball 22:40:07:00 MCU of bull coming out of slot 22:40:09:00 med wide - racecar on track quick CU shots of coke in glass 22:40:11:00 med wide - bull coming out of slot, cowboys watching 22:40:13:00 MCU woman doing backstroke 22:40:14:00 med shot of rodeo 22:40:15:00 med shot of swimmer turning 22:40:17:00 med shot of man thrown from bull 22:40:19:00 quick CU shots of coke 22:40:20:00 med shots of race car 22:40:21:00 MCU ballroom dancer quick CU shots of coke in glass 22:40:22:00 quick shot of various sports 22:40:23:00 med wide rodeo shots 22:40:27:00 CUs - coke bottle top, coke pouring, coke in glass, label on glass, quick montage of people drinking 22:40:32:00 med shot of race car 22:40:33:00 CU of ballroom dancer, med shot of dancer 22:40:35:00 wide shot of race car 22:40:37:00 MCU of dancer 22:40:38:00 med shot - cowboys drinking cokes 22:40:39:00 med shot - baseball players hand Willie Mays(?) only black player bottle of coke 22:40:42:00 MCU guy drinking coke from bottle 22:40:44:00 MCU blond woman swimmer drinking coke from bottle 22:40:45:00 MCU African-American Giants player - Willie Mays? drinking coke 22:40:46:00 CU of cowboy drinking coke 22:40:47:00 CU of dancer drinking coke 22:40:48:00 CUs of coke bottles, coke in glass
22:40:42:00 VO - “Coca-cola has the taste you never get tired of. Always refreshing. That’s why things go better with Coke after Coke after Coke.” (22:40:52:00)
22:40:54:00 Colt 45 22:40:54:00 wide aerial shot of man in suit sitting at table on the beach - two people run past him (20:40:58:00) 20:40:59:00 med wide shot of ocean - scuba divers emerge and run to shore 20:41:02:00 MCU of scuba divers 22:41:04:00 med shot of couple running past stoic man at table woman’s scream 22:41:05:00 MCU scuba divers running to shore 22:41:07:00 med shot - man at table stoic amid running scuba divers 22:41:08:00 MCU of stoic man 22:41:12:00 med shot - woman riding motorcycle down beach 22:41:14:00 med shot of stoic man blond on motorcycle slows down next to him, smiles 22:41:17:00 MCU of motorcycle girl, smiles, then rides off 22:41:19:00 CU of stoic man 22:41:22:00 wide shot of ocean - waiter on surfboard comes toward camera - carrying glass and can of beer 22:41:29:00 MCU of stoic man 22:41:31:00 med wide shot - waiter walks toward man with upheld tray 22:41:33:00 MCU of man smiling - waiters hand sets glass, can on table - man pours can of Colt 45 into glass VO - “In the dull and commonplace occurrences of day-to-... 22:41:39:00 MCU of man’s hand pouring Colt 45 into glass, sets down can, picks up glass to drink - camera focuses on Colt 45 can VO - “...day living, one thing stands out as a completely unique experience. Colt 45...” 22:41:48:00 MCU of man drinking, smiling VO - “...malt liquor.” 22:41:50:00 MCU of Colt 45 can, half-empty glass - in background, waiter with tray heading back out to ocean (22:41:54:00)
22:41:57:00 Colt 45 #2 22:41:57:00 med shot of stoic man sitting at table on runway - jet takes off over his head - he does not seem to notice 22:42:01:00 MCU of stoic man, hair slightly ruffled by jet take off 22:42:03:00 MCU of woman’s legs, heels dancing next to man’s legs 22:42:05:00 med shot of woman dancing in front of man at table
22:42:06:00 MCU-woman swings cape like bullfighter 22:42:08:00 CU of flamenco dancer/bullfighter woman looking provocatively at man 22:42:10:00 CU of man looking bored 22:42:11:00 wide aerial shot of runway with target painted on it 22:42:13:00 MCU silhouette of man carrying tray with can and glass - preparing to jump from plane/helicopter 22:42:14:00 MCU - man jumps from plane/helicopter with tray 22:42:15:00 wide shot of plane, jumping man 22:42:16:00 med shot of falling man, holding tray with glass, beer can 22:42:21:00 med shot of waiter with tray, does back flip in air, keeps tray upright 22:42:23:00 med wide shot of waiter - parachute opening 22:42:25:00 med wide shot of waiter parachuting with tray 22:42:27:00 med shot of parachuting waiter 22:42:29:00 med shot of man at table - waiter lands 22:42:30:00 med shot of waiter’s feet hitting center of target 22:42:32:00 med shot of man at table watching waiter deal with falling parachute 22:42:33:00 med wide shot of parachute collapsing on ground 22:42:34:00 MCU of man at table, smiling 22:42:36:00 med shot - waiter brings tray to man at table 22:42:37:00 MCU - waiter’s hands putting glass, Colt 45 can on table, man’s hands pouring Colt 45 into glass VO - “In the dull and commonplace occurrences of ... 22:42:44:00 CU of glass filling with beer, hand picking up glass VO - “...day living, one thing stands out as a completely unique experience. ...” 22:42:52:00 MCU of man looking lovingly at glass of beer, drinking VO - “... Colt 45...” 22:42:53:00 MCU of half-empty glass, can of Colt 45 on table next to man’s arm - in the background, looks like parachute is pulling waiter back up into air- very blurry VO - “...malt liquor.” (22:42:57:00)
22:42:49:00 Volkswagen
22:42:59:00 med wide overhead shot of rows of men in identical white jackets - camera travels over the rows slowly VO - “Believe it or not, we have over a mile of inspectors at the Volkswagen factory, More than 7,000 men, who have one one job: to keep an eye on the way Volkswagens ...” 22:43:20:00 crossfade to MCU traveling shots of backs of men in identical white suits, all with dark hair VO - “...are made. And there’s no nonsense about them. They reject a Volkswagen, or part of a Volkswagen, for little things you might never even see.” 22:43:30:00 crossfade to med shot -camera traveling between two rows of white-jacketed men VO - “...And when one of our inspectors says no, it’s no.” 20:43:42:00 crossfade to med wide aerial traveling shot of rows of men in white jackets VO - “...An inspector finds it first.” 22:43:48:00 med shot - Volkswagen bug visible beyond rows of men - camera traveling toward car - 22:43:54:00 same med shot - Volkswagen bug on empty cement lot (22:43:58:00) 22:44:03:00
22:44:03:00 wide shot of the Met Opera House 22:44:06:00 med wide shot looking up at ornate door way of Opera House 22:44:08:00 med wide shot of Guggenheim with another building in background 22:44:09:00 med wide shot of the Whitney 22:44:11:00 angled wide shot of MoMA 22:44:12:00 med wide shot down street - awning reads - “Wally F Galleries” 22:44:14:00 med shot - interior of art gallery - men in suits looking at paintings (22:44:18:00) 22:44:19:00 CU of crazy psychedelic pattern 22:44:21:00 camera pulls out to reveal women wearing clothes with same pattern (22:44:23:00)
22:44:26:00 med shot of little girl with dress matching painting 22:44:27:00 MCU of model with crazy-patterned dress standing next to similar paintings 22:44:30:00 med shot - model standing next to painting that matches her dress 22:44:31:00 MCU of two models - one’s dress matches painting 22:44:33:00 CU of model 22:44:38:00 med shot - model next to matching painting 22:44:54:00 CU of hideous pattern painting - camera pulls back to reveal models - one’s dress matches painting VO - “But is it really art? or just another fashion fad? Maybe it’s both...” 22:44:58:00 med shot of woman and young girl in pattern-crazy dresses standing in front of paintings
VO - “...now that a posh art gallery gives it nod of approval... 22:45:02:00 CU of model VO - “...to the print explosion... 22:45:04:00 CU of young girl VO - “...in fashion today...” (22:45:05:00)
22:45:23:00 same commercial in color 22:45:23:00 wide shot of the Met Opera House 22:45:26:00 med wide shot looking up at ornate door way of Opera House 22:45:28:00 med wide shot of Guggenheim with another building in background 22:45:29:00 med wide shot of the Whitney 22:45:31:00 angled wide shot of MoMA 22:45:32:00 med wide shot down street - awning reads - “Wally F Galleries” 22:45:34:00 med shot - interior of art gallery - men in suits looking at paintings (22:45:38:00) 22:45:39:00 CU of crazy psychedelic pattern 22:45:41:00 camera pulls out to reveal women wearing clothes with same pattern (22:45:43:00)
22:45:46:00 med shot of little girl with dress matching painting 22:45:47:00 MCU of model with crazy-patterned dress standing next to similar paintings 22:45:50:00 med shot - model standing next to painting that matches her dress 22:45:51:00 MCU of two models - one’s dress matches painting 22:45:53:00 CU of model 22:45:58:00 med shot - model next to matching painting 22:46:14:00 CU of hideous pattern painting - camera pulls back to reveal models - one’s dress matches painting VO - “But is it really art? or just another fashion fad? Maybe it’s both...” 22:46:18:00 med shot of woman and young girl in pattern-crazy dresses standing in front of paintings
VO - “...now that a posh art gallery gives it nod of approval... 22:46:22:00 CU of model VO - “...to the print explosion... 22:46:24:00 CU of young girl VO - “...in fashion today...” (22:46:25:00)
22:46:27:00 Bactine skin soap 22:46:27:00 MCU of Twiggy-esque, very Mod blond woman holding up a bar of soap woman - “This is soap. You can wash your face with it. It will make your face feel nice and soft and clean and dry.” woman spins in chair, looks back over shoulder 22:46:37:00 same MCU shot - woman holds up a white jar woman - “This is cleansing cream. You can cleanse your face with it. It will make your face feel nice and soft and smooth and greasy.” woman spins around in chair 22:46:45:00 same MCU shot - woman holds a smaller white jar woman - “This is Bactine medicated skin cream. It is a new thing. It is a washing cream. You wash your face with it. 22:46:54:00 woman’s face moves closer to camera “It makes your face feel nice and fresh and clean and nice and soft and smooth, and not dry, and not greasy.” (22:47:01:00) 22:47:02:00 MCU of woman looking over back of chair “And while it’s at it, Bactine is also antiseptic...” 22:47:06:00 crossfade to MCU of woman looking out from one side of chair - “It cleans deep down at the pores and makes your face feel safe from ugliness-causing germs and bacteria. 22:47:12:00 crossfade to MCU of woman leaning out from other side of chair “Bactine does a lot of things that soap and cleansing creams just can’t do.” 22:47:18:00 woman sits up in chair - camera zooms to CU of her face 22:47:20:00 - CU of woman’s face - “But it doesn’t get rid of freckles either!” (22:47:23:00)
22:47:28:00 Alka-Seltzer - animated cartoon of man in white suit with tan-colored face - head rolls off down arm 22:47:32:00 (over bluesy music) VO - “Alka-Seltzer invents a new disease...the blahs. The blahs are kind of like the blues, only physical. It’s when you’re down in the dumps, but you don’t know a cold’s working on you. It’s when you’re not feeling right, but you don’t know what’s wrong....” (22:47:54:00) 22:48:08:00 VO - “You know, we wouldn’t have invented a disease unless we had something to take for it.” (22:48:12:00)
22:48:30:00 Bactine Skin Cream #2 - color 22:48:30:00 - horizontal split screen - top and bottom of woman’s face - not quite matching - top half is putting on skin cream, bottom half (of face) has hair done, earrings on, etc. - sort of morning and night comparison
22:48:33:00 top half of face gets cold cream spread on it
22:49:14:00 split screen ends - CU of Cheryl Tiegs-esque model’s face (22:49:28:00)
22:49:30:00 Alka-Seltzer - pie contest 22:49:30:00 med shot - overweight guys lined up for race 22:49:31:00 MCU - referee fires gun 22:49:32:00 MCU - guys take off running 22:49:33:00 CUs of overweight guys running 22:49:34:00 wide aerial shot - guys running toward long table in middle of football field 22:49:35:00 MCUs of guys stuffing pies in their mouths 22:49:37:00 MCU - racks of pies - hands grabbing for them 22:49:38:00 MCU pan of guys eating whole pies 22:49:39:00 med shot of post-pie contest guys coming back into locker room wiping faces with towels 22:49:43:00 med shot of one guy heading down row of lockers - sits down in pain - another guy walks over to him 22:49:54:00 - med shot - standing guy, seated guy (with indigestion) standing guy - “First contest, kid?” other guy nods slowly standing guy - “Follow me” they walk toward camera (22:49:59:00) 22:50:00:00 med shot - two guys walk past other guys in showers first guy taps another guy on stomach, reaches for medicine cabinet, opens it, says to younger guy “This is Alka-Seltzer!” (22:50:08:00) 22:50:09:00 CU of hands dropping Alka-Seltzer tablets into paper cup VO - “Gets rid of that stuffy feeling!” (22:50:12:00) 22:50:13:00 MCU - two guys sitting, younger guy drinking from paper cup older guy - “When you’ve been on the circuit as long as I have, you’ll know.” (22:50:17:00) 22:50:18:00 med shot of two guys leaving locker room older guy - “See ya ‘round, kid!” 22:50:21:00 CU of younger guy, turns to watch older guy leave 22:50:23:00 med wide shot of older guy walking down long underground tunnel - older guy turns and waves VO - “Next time you over-eat, take what the guys who over-eat for a living take: Alka-Seltzer” “Alka Seltzer” appears on screen (22:50:29:00)
22:50:31:00 Noxema 22:50:31:00 CU of young blond woman biting on pearl necklace blond - “Men...nothing takes it off like Noxema medicated shave!” she holds up bottle of Noxzema shaving cream (22:50:37:00) 22:50:38:00 CU of man shaving to stripper music 22:50:42:00 CU of man rinsing razor under faucet 22:50:44:00 CU of man shaving to stripper music - using razor much more jerkily than any man actually would 22:50:47:00 CU of man shaving to stripper music 22:50:49:00 CU of man shaving neck rather carelessly 22:50:54:00 CU of man shaving neck 22:50:55:00 CU of blond woman woman - “Take it off...take it all off!” (22:50:57:00) 22:50:58:00 CU of man shaving around mouth 22:51:05:00 CU of blond woman woman - “nothing takes it off like...” 22:51:08:00 CU of man, post-shave, rinsing face 22:51:11:00 CU of Noxzema bottle quick cuts to MCU of Noxzema bottle female jazz singer - “the closer you shave, the more you need Noxzema!” words appear next to bottle as she sings them second bottle appears singer - “Noxzema, medicated shave!” 22:51:30:00 CU of blond woman kissing cheek of shaved man, man smiles at camera (22:51:31:00)
22:51:34:00 Marlboro - black and white 22:51:34:00 wide shot - cowboys on the range, in silhouette 22:51:37:00 superimposed MCU silhouette of cowboy adjusting hat 22:51:47:00 cross fade to med shot of two cowboys in silhouette 22:51:52:00 cross fade to med shot of cowboy on horseback, in silhouette 22:51:54:00 cross fade to MCU silhouette of cowboy getting dressed, in silhouette 22:51:57:00 MCU cowboy in silhouette, watching other cowboys 22:51:58:00 cross fade to CU of boot kicking sleeping bag 22:52:00:00 camera pans over and zooms in on Marlboro box 22:52:04:00 cross fade to med wide shot of cowboys in silhouette with wagon - camera zooms out 22:52:07:00 cross fade to CU of cowboy’s chest and lower face, hand taking out cigarettes, putting one in mouth 22:52:11:00 cross fade to med shot of cowboys with cigarettes in mouth, one lights cigarette for the other 22:52:15:00 CU silhouette of cowboy with cigarette in mouth 22:52:22:00 cross fade to wide shot of cowboys “on the range” VO as words appear - “Come to where the flavor is; Come to Marlboro Country” pack of cigarettes and “Marlboro Country” superimposed over “range” scene (22:52:32:00)
American Motors Stationwagons 22:52:35:00 med shot of huge gas-guzzler station wagon driving toward camera 22:52:39:00 camera pulls out to show stationwagon in profile in the desert 22:52:42:00 med shot - guy with long white beard gets out, looks up as he hears thunder, goes to open back of wagon 22:52:46:00 CU of white-beard guy looking up at sky as he heard thunder 22:52:47:00 med shot inside back of wagon as “Noah” opens it, pulls out ramp 22:52:50:00 CU of “Noah” 22:52:52:00 MCU - two tigers walk past Noah (into wagon) 22:52:54:00 med shot of tigers getting into wagon, Noah in background 22:52:56:00 MCU of pair of rabbits going up ramp 22:52:57:00 CU on large turtle going up ramp 22:52:57:00 CU of Noah watching monkeys go up ramp 22:52:59:00 MCU of back of wagon filled with animals 22:53:01:00 med wide shot of wagon parked in desert: two elephants, camels, and other animals standing around waiting 22:53:02:00 MCU - Noah puts turkey in wagon 22:53:06:00 med shot - two huge tigers getting into wagon 22:53:09:00 MCUs of Noah looking at wagon, more animal loading- camels, elephants 22:53:18:00 med shot of Noah closing back of wagon 22:53:21:00 med shot of Noah getting in driver’s seat, pushing animals out of way - sound of thunder VO - “You’ll never know when you’ll need a big wagon...” 22:53:25:00 CU of front of car pulling away VO - “...and the 1967 American Motors builds big wagons.” (22:53:28:00) 22:53:29:00 wide aerial view of wagon driving in rain “1967 American Motors” appears over scene (22:53:34:00)
22:53:38:00 Heinz Pickles 22:53:38:00 med wide shot of old lady in fancy restaurant - two waiters helping her - camera slowly zooms in 22:53:45:00 MCU of nicely dressed older lady - waiter offers her plate of pickles. She takes one, bites into it, makes a sour face (22:53:52:00) 22:53:53:00 med shot - Granny overturns table, proceeds to attack waiters with karate, destroying restaurant (22:54:08:00) 22:54:09:00 wide aerial view of Granny sitting alone at table in destroyed restaurant (22:54:11:00) 22:54:12:00 CU of Granny, man’s hand holding jar of Heinz pickles 22:54:20:00 MCU of Granny happily eating pickles out of the jar 22:54:30:00 CU of Granny eating pickle (22:54:34:00) ends 22:54:37:00
22:54:41:00 Shearson Hammill 22:54:41:00 med shot of pigeon coming in for a landing on head of a statue in midst of city 22:54:43:00 med wide shot of “New York Airways” bizarre heliplane landing 22:54:44:00 med shot of pigeon on statue’s head 22:54:46:00 wide shot of heli-plane landing with NYC skyline behind it 22:54:48:00 med shot of people walking past camera 22:54:49:00 med shots of people walking on busy NYC streets 22:54:53:00 med shot of armored car delivery 22:54:55:00 MCU of woman in short skirt walking 22:54:56:00 med shot of armored car guys - camera zoom on one who is distracted by woman in skirt 22:54:59:00 med shot of elderly man getting out of limo slowly, chauffeur looks annoyed 22:55:03:00 MCU of flower moving past people on street, camera moves back to show that flower is attached to front of limo 22:55:08:00 MCU of man with sandwich board advertising fortune telling 22:55:10:00 CU of Wall St. street sign in front of Stock Exchange sign - camera pulls back to show front of Stock Exchange building (NYSE) 22:55:12:00 CU of some sort of ticker tape machine 22:55:14:00 CU of fat bald guy in barber’s chair 22:55:16:00 CU of primitive stock exchange monitor 22:55:17:00 wide shot of interior wall of Stock Exchange, camera pans down to crowded floor 22:55:19:00 aerial med shot of two men with numerous piles of paper on lecterns 22:55:20:00 med wide shot of stock brokers on floor 22:55:21:00 CU of man’s hands writing 22:55:22:00 CU of man’s hand using phone 22:55:23:00 MCU of guy operating some sort of primitive punch card system 22:55:24:00 CU of page in typewriter - letters appear “For Immediate Release Shearson Recommends” 22:55:25:00 MCU of man hanging up phone 22:55:26:00 CU of page in typewriter - letters appear “For Immediate Release Shearson Recommends” 22:55:28:00 MCU of man in suit writing in notebook 22:55:29:00 MCU of man writing (in crowd) looks up 22:55:30:00 CU of electronic numbers 22:55:31:00 MCU of electronic ticker tape 22:55:32:00 MCU of man in suit looking nervous - Shearson Hammill logo appears (22:55:39:00)
22:55:42:00 Oil Heat 22:55:42:00 MCU of woman singing in shower - looks extremely happy VO - “Mrs. Schwartz?” Lady starts, opens eyes, screams slightly VO - “Excuse me, Mrs. Schwartz, could you tell us how you feel about oil heat?” Lady - “Oil Heat, oh well, I think it’s wonderful, see I’m showering in this delightful hot water, all I want, all I can use. And I know for a fact that only oil heat can give me so much so fast, and its so dependable. And I’ve got my dishwasher going, my washer going, and still plenty of hot hot hot water! Whoops, forgot myself!” Lady is getting completely ecstatic, drops something, bends over to pick it up 22:56:18:00 Lady stands up - washing back with brush Lady - “You know everybody, all my friends, wouldn’t even think of buying a house unless it was heated by oil. Oh, everybody thinks it’s so dependable. Dependable hot water, and dependable comfortable heating in every room in my house.” 22:36:32:00 VO - “Mrs. Schwartz?” Lady - “Yes?” VO - “You know you’re on television?” Lady - sed"