Difference between revisions of "Moving Image:IOP Ep 491"
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{{Filmjr | {{Filmjr | ||
|title=IOP Ep 491 | |title=IOP Ep 491 | ||
|synop= | |synop=Fabric Care Magic | ||
|embid= |embsv=youtube | |embid= |embsv=youtube | ||
|lang=English | |lang=English | ||
| Line 12: | Line 12: | ||
|produ=National Association of Manufacturers |dist= |heldby= |pbrs= }} | |produ=National Association of Manufacturers |dist= |heldby= |pbrs= }} | ||
== | == Details == | ||
'''Fabric Care Magic''' Laundry industry. Researching better ways to wash clothes. Testing shrinkage and resistance to sunlight. Replacing buttons and making minor repairs at the laundry. Dry cleaning services. Shows the professional way of caring for clothing and other fabric items, and tells how the problem of fabric care has been complicated by the introduction of innumerable new synthetics and chemically-treated fibers. Presents testing procedures in the laboratories of the Institute to step up its testing and research programs. | '''Fabric Care Magic''' Laundry industry. Researching better ways to wash clothes. Testing shrinkage and resistance to sunlight. Replacing buttons and making minor repairs at the laundry. Dry cleaning services. Shows the professional way of caring for clothing and other fabric items, and tells how the problem of fabric care has been complicated by the introduction of innumerable new synthetics and chemically-treated fibers. Presents testing procedures in the laboratories of the Institute to step up its testing and research programs. | ||
Industry on Parade was a short television program that aired in the U.S. from 1950-1960. It was produced by the National Association of Manufacturers. The series demonstrated complicated industrial processes that transformed raw materials into finished products. | Industry on Parade was a short television program that aired in the U.S. from 1950-1960. It was produced by the National Association of Manufacturers. The series demonstrated complicated industrial processes that transformed raw materials into finished products. | ||
=== Full page article === | |||
A full page article on Industry on Parade's 491st installment "Fabric Care Magic" is on page 27. | |||
https://archive.org/details/sim_laundry-journal_1961-08_68_8/page/27/mode/1up | |||
Below is android ocr: | |||
THOSE WHO SAW the previews of the laundry industry's brand production picture at Hoss, Gassney Studios E New York City, July 12, were well pleased with the results. The new 16 mm film- entitled "Fabric Care Magic" was conceived and planned by-the National Public Relations program for the Professional Laundry Industry, It replaces the now outdated "Every Day is Monday." | |||
The fiim, produced by Arthur Lodge Prodactions, Inc, will be distributed by the National Association of Manufacturers as Part of the "Industry on Parade' series. As such it will be shown as a-publie service on 255 TV stations in continental United States, and 63 stations overseas, during the next two years. The actal running time is 1312 minutes to fill a quarter- hour segment. Once- the run is completed, the films will be made available for school use, | |||
First films released | |||
A total of 52 black-and-white prints is being issued for television use_and the first mailing has already (uly 133 gone out to stations from Burlington, Vermont, to Seattle, Washington, No definite play dates are available although the stations are expected to televise the film within two weeks after the shipment has been received, Laun- drymen are being advised by AIL to contact their local stations to obtain the specific dates and times, Every plant should alert its customers to the play dates in their area and some may wish to buy tie-in advertising. While the black-and-white films have been prepared specifically for television, the film is also available n color for showings at high schools, colleges and public meetings. Color prints (16 mm) may be borrowed or purchased from the_ Mem- bership Department of the American Institute of Laundering, Joliet, Illinois The purehase cost to PR participants is $100 per color print. It's exactly the sume as the black-and-white version and runs 1312-minuates. | |||
The film begins with a series of dramatic industrial shots which have come to identify the. "Industry on Parade" series. An offstage voice- be- gins with the statement that industry in general currently spends more than $11 billion annually on research and development. Then the question is posed: How can small and medium-sized companies compete with the giants in such a league' And this starts our story | |||
The professional lanndry industry is cited of those in which the members have banded together to look for ways to improve-service to their customers. | |||
The scenes of a typical plant were shot at the Westwood (New Jersey) Laundry, although it is not identified The remaining shots were- taken at the AlL in Joliet. You'll recognize some of the staff people here including Lee Johnson, Anne Sterling and Mar- tha Reed. | |||
The camera follows a piece of scientific detective work through the lab and uncovers why one cotton shirt in bundle came-/ont/brownwhile-all the others came out sparkling white You guessed it - it was the fault of a wash-and-wear resin. | |||
The narrator adds that the shirt mannfacturer could have avoided this problem by_ submitting the fabrie to the Certified Seal Laboratory The camera nest moves to the Seal Laboratory- to show some of the- test ing procedures to which newfabrics are subjeeted. (t's interesting to nole here that some of the tests are not carried to completion-that is, you won't see the fabries pulled apart as is usual in the tensile strength test, | |||
for example, This was done purposely to avoic any suggestion of abuse,) Very well done | |||
The viewer also-gets a chance to see some of the complicated and fascinating machinery at the industry's disposal. A shirt folding machine holds the spotlight in one scene and invisible marking in another, No attempt is made to impress the viewer with the sheer tonnage of work handled, The narrator also stresses- the fact that the majority of employees in professional laundries are women. The scene then shifts to Anne Sterling ad- dressing a home counselors' workshop session at Joliet, And it tells how these home counselors help keep homemakers abreast of fast-breaking develop- ments thoroughly up-to-date industry. | |||
The-whole-production is done in a very professional manner and should be a great help in popularizing the professional laundry industry's story to the public at large, Be sure to watch for it and use it to full advantage | |||
== SOVA SNAFU == | |||
There are two episode of IOP with similar names: ''Service Center for Industry'' (Hagley references this video, but without an episode number) and ''Shopping Center for Industry'' (Hagley calls "Shopping" 484) | |||
SOVA lists 494 as '''"Fabric Care Magic"''' but, as it turns out, SOVA is wrong. That title is '''491''': https://files.eric.ed.gov/fulltext/ED106622.pdf | |||
https://sova.si.edu/record/nmah.ac.0507/ref858 | |||
SOVA does not have an entry for 484 or '''491'''. Nor does SOVA have an entry for matching the string "Center for Industry" | |||
== Image == | == Image == | ||
Latest revision as of 15:32, 23 July 2024
IOP Ep 491 is a short film.
Fabric Care Magic
| IOP Ep 491 | |
|---|---|
| Produced by | National Association of Manufacturers |
Running time | 00:13:40 |
| Language | English |
Details
Fabric Care Magic Laundry industry. Researching better ways to wash clothes. Testing shrinkage and resistance to sunlight. Replacing buttons and making minor repairs at the laundry. Dry cleaning services. Shows the professional way of caring for clothing and other fabric items, and tells how the problem of fabric care has been complicated by the introduction of innumerable new synthetics and chemically-treated fibers. Presents testing procedures in the laboratories of the Institute to step up its testing and research programs.
Industry on Parade was a short television program that aired in the U.S. from 1950-1960. It was produced by the National Association of Manufacturers. The series demonstrated complicated industrial processes that transformed raw materials into finished products.
Full page article
A full page article on Industry on Parade's 491st installment "Fabric Care Magic" is on page 27.
https://archive.org/details/sim_laundry-journal_1961-08_68_8/page/27/mode/1up
Below is android ocr:
THOSE WHO SAW the previews of the laundry industry's brand production picture at Hoss, Gassney Studios E New York City, July 12, were well pleased with the results. The new 16 mm film- entitled "Fabric Care Magic" was conceived and planned by-the National Public Relations program for the Professional Laundry Industry, It replaces the now outdated "Every Day is Monday."
The fiim, produced by Arthur Lodge Prodactions, Inc, will be distributed by the National Association of Manufacturers as Part of the "Industry on Parade' series. As such it will be shown as a-publie service on 255 TV stations in continental United States, and 63 stations overseas, during the next two years. The actal running time is 1312 minutes to fill a quarter- hour segment. Once- the run is completed, the films will be made available for school use,
First films released
A total of 52 black-and-white prints is being issued for television use_and the first mailing has already (uly 133 gone out to stations from Burlington, Vermont, to Seattle, Washington, No definite play dates are available although the stations are expected to televise the film within two weeks after the shipment has been received, Laun- drymen are being advised by AIL to contact their local stations to obtain the specific dates and times, Every plant should alert its customers to the play dates in their area and some may wish to buy tie-in advertising. While the black-and-white films have been prepared specifically for television, the film is also available n color for showings at high schools, colleges and public meetings. Color prints (16 mm) may be borrowed or purchased from the_ Mem- bership Department of the American Institute of Laundering, Joliet, Illinois The purehase cost to PR participants is $100 per color print. It's exactly the sume as the black-and-white version and runs 1312-minuates.
The film begins with a series of dramatic industrial shots which have come to identify the. "Industry on Parade" series. An offstage voice- be- gins with the statement that industry in general currently spends more than $11 billion annually on research and development. Then the question is posed: How can small and medium-sized companies compete with the giants in such a league' And this starts our story
The professional lanndry industry is cited of those in which the members have banded together to look for ways to improve-service to their customers.
The scenes of a typical plant were shot at the Westwood (New Jersey) Laundry, although it is not identified The remaining shots were- taken at the AlL in Joliet. You'll recognize some of the staff people here including Lee Johnson, Anne Sterling and Mar- tha Reed.
The camera follows a piece of scientific detective work through the lab and uncovers why one cotton shirt in bundle came-/ont/brownwhile-all the others came out sparkling white You guessed it - it was the fault of a wash-and-wear resin.
The narrator adds that the shirt mannfacturer could have avoided this problem by_ submitting the fabrie to the Certified Seal Laboratory The camera nest moves to the Seal Laboratory- to show some of the- test ing procedures to which newfabrics are subjeeted. (t's interesting to nole here that some of the tests are not carried to completion-that is, you won't see the fabries pulled apart as is usual in the tensile strength test, for example, This was done purposely to avoic any suggestion of abuse,) Very well done
The viewer also-gets a chance to see some of the complicated and fascinating machinery at the industry's disposal. A shirt folding machine holds the spotlight in one scene and invisible marking in another, No attempt is made to impress the viewer with the sheer tonnage of work handled, The narrator also stresses- the fact that the majority of employees in professional laundries are women. The scene then shifts to Anne Sterling ad- dressing a home counselors' workshop session at Joliet, And it tells how these home counselors help keep homemakers abreast of fast-breaking develop- ments thoroughly up-to-date industry.
The-whole-production is done in a very professional manner and should be a great help in popularizing the professional laundry industry's story to the public at large, Be sure to watch for it and use it to full advantage
SOVA SNAFU
There are two episode of IOP with similar names: Service Center for Industry (Hagley references this video, but without an episode number) and Shopping Center for Industry (Hagley calls "Shopping" 484)
SOVA lists 494 as "Fabric Care Magic" but, as it turns out, SOVA is wrong. That title is 491: https://files.eric.ed.gov/fulltext/ED106622.pdf
https://sova.si.edu/record/nmah.ac.0507/ref858
SOVA does not have an entry for 484 or 491. Nor does SOVA have an entry for matching the string "Center for Industry"
