Chevrolet Blankets the Nation
Chevrolet Blankets the Nation is a short film from 1934 released on 35mm. It is held in the Prelinger Archives collection.
DEPICTS CHEVROLET ADVERTISING CAMPAIGN. HOME INTERIORS SHOW GENERAL PUBLIC GETTING MESSAGES. MAGAZINES, RADIO, NEWSPAPERS, ETC. SHOWN. GOOD MEDIA / COMMUNICATIONS MATERIAL.
11:00:06:19 VLS drum major and marching band (Michigan) on football field in the snow with voiceover about Chevrolet s national advertising campaign 11:00:46:14 VS newspaper print factory 11:01:01:24 LS woman sitting at home in chair 11:01:10:10 MLS man comes home, takes off coat, says: Hello honey 11:01:17:27 LS woman, enter man, talks about Al Jolson on the radio and sits and reads paper 11:01:38:09 CU woman, conversation about Al Jolson in Bombo 11:01:44:10 CU man says: yes, wasn t he wonderful too on film in "The Jazz Singer 11:01:48:04 CU woman sings: April Showers bring the flowers do--do, do, do, do 11:02:30:03 CU Chevrolet newspaper ad with voiceover about their pre-announcement ad 11:02:51:10 MLS man underneath print machinery TO VS of machinery 11:03:03:02 MS man and woman at breakfast table reads Chevrolet ad thanking USA 11:03:59:17 CU Chevrolet ad Thank You America with 1932 date visible 11:04:29:00 MS newsprint rolling on presses TO VS 11:04:50:20 CU VS newspaper at various angles 11:05:16:06 CU Chevrolet ad: Today Chevrolet presents a new six with voiceover ...the striking militant title The Leader Marches on... 11:06:10:09 CU ad touting Chevy s the biggest low-priced car TO various ads 11:06:55:09 outline map of US that fills in with newspaper titles near their home cities 11:09:13:28 LS woman at piano man enters with newspaper and asks: Oh Jean, do we got anything to eat in the house 11:09:40:19 LS man sitting on couch woman enters, both find Chevy ads in the paper 11:10:34:04 LS thru door portal of house entry woman answers door woman and man enter 11:10:53:10 MS man in den TO room with two men and two women discussing Chevy cars 11:11:38:12 LS newstand and man behind counter 11:11:45:24 CU of magazines including: Saturday Evening Post, Collier s, The Literary Digest, Liberty, Time, Cosmopolitan 11:11:58:03 CU of magazines including: Town and Country, Sportsmen, Harpers Bazaar, Home and Field, Vogue, The New Yorker, Life, House and Garden 11:12:22:29 CU of magazines including: McCall s and Good Housekeeping with voice over: appeals to women and for men ... Fortune, Nation s Business, Forbes 11:12:24:15 CU of magazines including: St. Louis Livestock Reporter, Chicago Daily Drovers Journal, Kansas City Drovers Telegram 11:12:25:13 CU of magazines including: The Country Gentleman, Successful Farming, Capper s Farmer, National Live Stock Producer 11:12:38:02 LS man, two woman sitting reading newspaper with African American woman in background in a bus or train station 11:12:43:17 MS man reading "Harper s magazine" eating an apple 11:12:47:23 CU Chevy ad with voiceover: will appear in brilliant colors which is lost in this black and white reproduction 11:13:22:07 CU woman reading Good Housekeeping TO another reading Cosmopolitan 11:13:26:27 MS man reading Forbes , woman reading Liberty and a baby 11:13:30:20 MS woman reading The New Yorker with voice over no class has been overlooked 11:13:35:22 MS woman in furs at bar reading magazine, served drink 11:14:00:15 CU topographic map of the US with poster then superimposed over Announcing A New Chevrolet 11:14:22:00 CU outline map of US fade VS of Al Jolson in blackface with voiceover introduce him and his singing April Showers 11:15:35:15 CU topographic map of the US with animated electricity zapping about (animated radio towers emitting electromagnetic waves) 11:16:11:06 AS aerial shot of houses, houses, houses, row after row... with voiceover detailing population statistics and buying power potential with titles END
11:15:38:18- 11:15:54:10
Interesting graphics of a map of the USA with white spots dotted across it. Electricity bolts emanate from the dots indicating radio waves.
11:16:11:07- 11:17:00:11Two aerial shots of densely packed residential areas which seem to be in industrial, working class areas. The words "30 million" comes up over the second shot.
| Chevrolet Blankets the Nation | |
|---|---|
| Produced by | Metropolitan Motion Picture Company (Detroit) |
Production company | Metropolitan Motion Picture Company (Detroit) |
| Distributed by | Metropolitan Motion Picture Company (Detroit) |
Release date | 1934 |
Running time | 2 reels |
| Language | English |
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