View source for Moving Image:Chevrolet Blankets the Nation

{{Filmjr |title=Chevrolet Blankets the Nation |embid=0799_Chevrolet_Blankets_the_Nation_08_29_53_00 |embsv=archiveorg  |desc=DEPICTS CHEVROLET ADVERTISING CAMPAIGN. HOME INTERIORS SHOW GENERAL PUBLIC GETTING MESSAGES. MAGAZINES, RADIO, NEWSPAPERS, ETC. SHOWN. GOOD MEDIA / COMMUNICATIONS MATERIAL.

11:00:06:19  VLS  drum major and marching band (Michigan) on football field in the snow with voiceover about Chevrolet s national advertising  campaign 
11:00:46:14  VS  newspaper print factory
11:01:01:24  LS  woman sitting at home in chair
11:01:10:10  MLS  man comes home, takes off coat, says:  Hello honey 
11:01:17:27  LS  woman, enter man, talks about Al Jolson on the radio and sits and reads paper
11:01:38:09  CU   woman, conversation about Al Jolson in  Bombo 
11:01:44:10  CU  man says:  yes, wasn t he wonderful too on film in "The Jazz Singer 
11:01:48:04  CU   woman sings:  April Showers bring the flowers do--do, do, do, do 
11:02:30:03  CU   Chevrolet newspaper ad with voiceover about their  pre-announcement ad 
11:02:51:10  MLS  man underneath print machinery TO VS of machinery
11:03:03:02  MS   man and woman at breakfast table reads Chevrolet ad thanking USA
11:03:59:17  CU  Chevrolet ad  Thank You America  with 1932 date visible
11:04:29:00  MS  newsprint rolling on presses TO VS
11:04:50:20  CU  VS newspaper at various angles
11:05:16:06  CU  Chevrolet ad:  Today Chevrolet presents a new six  with voiceover  ...the striking militant title The Leader Marches on... 
11:06:10:09  CU   ad touting Chevy s the  biggest low-priced car  TO various ads 
11:06:55:09    outline map of US that fills in with newspaper titles near their home cities
11:09:13:28  LS  woman at piano man enters with newspaper and asks:  Oh Jean, do we got anything to eat in the house 
11:09:40:19  LS  man sitting on couch woman enters, both find Chevy ads in the paper
11:10:34:04  LS   thru door portal of house entry woman answers door woman and man enter
11:10:53:10  MS  man in den TO room with two men and two women discussing Chevy cars
11:11:38:12  LS  newstand and man behind counter
11:11:45:24  CU  of magazines including:  Saturday Evening Post, Collier s, The Literary Digest, Liberty, Time, Cosmopolitan 
11:11:58:03  CU  of magazines including:  Town and Country, Sportsmen, Harpers Bazaar, Home and Field, Vogue, The New Yorker, Life, House and Garden 
11:12:22:29  CU  of magazines including:  McCall s and Good Housekeeping  with voice over:  appeals to women and for men  ... Fortune, Nation s Business, Forbes 
11:12:24:15  CU  of magazines including:  St. Louis Livestock Reporter, Chicago Daily Drovers Journal, Kansas City Drovers Telegram 
11:12:25:13  CU  of magazines including:  The Country Gentleman, Successful Farming, Capper s Farmer, National Live Stock Producer 
11:12:38:02  LS  man, two woman sitting reading newspaper with African American woman in background in a bus or train station
11:12:43:17  MS  man reading "Harper s magazine" eating an apple
11:12:47:23  CU  Chevy ad with voiceover:  will appear in brilliant colors which is lost in this black and white reproduction 
11:13:22:07  CU  woman reading  Good Housekeeping  TO another reading    Cosmopolitan 
11:13:26:27  MS  man reading  Forbes , woman reading  Liberty  and a baby 
11:13:30:20  MS  woman reading  The New Yorker  with voice over  no class has been overlooked 
11:13:35:22  MS  woman in furs at bar reading magazine, served drink
11:14:00:15  CU  topographic map of the US with poster then superimposed over  Announcing A New Chevrolet 
11:14:22:00  CU  outline map of US fade VS of Al Jolson in blackface with voiceover introduce him and his singing  April Showers 
11:15:35:15  CU  topographic map of the US with animated electricity zapping about (animated radio towers emitting electromagnetic waves)
11:16:11:06  AS  aerial shot of  houses, houses, houses, row after row...  with voiceover detailing population statistics and buying power potential with titles
END


  11:15:38:18- 11:15:54:10
Interesting graphics of a map of the USA with white spots dotted across it. Electricity bolts emanate from the dots indicating radio waves.

  11:16:11:07- 11:17:00:11
Two aerial shots of densely packed residential areas which seem to be in industrial, working class areas. The words "30 million" comes up over the second shot.

 |forma=35mm |year=1934 |up=|next=|prev=|step= |lang=English |pbrs=Metropolitan Motion Picture Company (Detroit) |heldby=PA |len=2 reels |link= |bw= |ani= |ewid= }}