IOP Ep 433
IOP Ep 433 is a short film.
| IOP Ep 433 | |
|---|---|
| Produced by | National Association of Manufacturers |
Running time | 00:13:40 |
| Language | English |
Episode
Animals and Industry Household pets, zoos, and aquariums fill valuable role. Conservation programs protect wildlife and provide animals for hunters. Hunting a major industry. Billions are invested in cattle and poultry that provide food and clothing. Laboratory animals used in researching drugs and medical techniques. Study of animal psychology has aided in evaluating mental processes of humans. Filmed at: Ducks Unlimited, Inc., New York, NY; Ocean Aquarium, Hermosa Beach, CA; Charles Pfizer & Co., Inc., Brooklyn, NY; and Animal Behavior Enterprises, Hot Springs, AR.
...filling basic human needs; contributions to the well-being of household to the conservation of wildlife, to the use of animals for our clothing, to the improvement of cattle and poultry, and to the testing of laboratory animals used in the study of human health. Industry on parade (Motion picture) no. 433
Keller Bramwell Breland
https://encyclopediaofarkansas.net/entries/keller-bramwell-breland-2530/
In the 1940s, operant conditioning, the provision of positive or negative consequences following a behavior to increase or decrease the occurrence of the behavior, was in its infancy. During graduate school at the University of Minnesota, both Keller and Marian were students of B. F. Skinner, the famous behavioral psychologist. The Brelands assisted Skinner on Project Pigeon, the World War II effort that trained pigeons to guide bombs. During this project, Breland witnessed the power of operant methods to train animals efficiently to perform complex behaviors. (The pigeon-guided missile system worked but was never used.) He became convinced that he and his wife could make their living using operant psychology to train animals. Thus, against the advice of Skinner and their peers, the Brelands left the University of Minnesota (prior to completing their degrees) and, on a small farm in Mound, Minnesota, started the first commercial application of operant conditioning, Animal Behavior Enterprises (ABE).
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The popularity of the IQ Zoo brought Keller and Arkansas to the attention of the commercial animal training industry. In the 1950s, he and Marian developed the first operant-based marine mammal and bird shows for Marineland of the Pacific, Marine Studios, and Parrot Jungle. Keller and his animals also appeared on numerous television programs, such as Ed Sullivan, Dave Garroway, Jack Paar, Steve Allen, Zoo Parade, You Asked for It, and Industry on Parade. Animal trainers from across the country came to Hot Springs to learn the Brelands’ techniques. Today, the animal training programs at most major theme parks and oceanariums, such as Sea World and Busch Gardens, can be traced back to Keller and Marian Breland.
More Details
Industry on Parade was a short television program that aired in the U.S. from 1950-1960. It was produced by the National Association of Manufacturers. The series demonstrated complicated industrial processes that transformed raw materials into finished products.